Websites are looking like web applications that look like websites that look like science fiction that look like Apple that are quickly looking like a design trend of the late 2000’s.
do what is right, not what is now and trendy
Not listening closely enough to our customers is something we’re all guilty of. The moment the client describes the project for the first time, we already start imagining how the design will look like. Listen first, design later, and fuck all the current trends.